Invest in a high-quality LCD TV that offers top-of-the-line picture quality with 1080 p high definition resolution. You'll get the sharpest details and vivid colour, and a 70000 : 1 dynamic contrast ratio for more realistic images. But the on-screen picture isn't the only thing that will impress you-the LN40B550 has a beautiful and unique Touch of Colour™ bezel design. Plus, it's Energy Star compliant, making it the perfect television for today's discerning viewer.